Both Sides of the Table

JULY 21, 2014

” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Work with customers on business cases (for internal use) and ask for case studies (for you to publish in marketing).

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

MAY 12, 2021

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. You won’t need the multiple follow-ups and time to close new sales. Build a marketing plan with deliverables and metrics. Talk to real live customers in addition to marketers.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

JUNE 28, 2019

These authors present 20+ years of research, including case studies and metrics, showing how culture really makes or breaks your business. In addition, most business knowledge, such as the reason for a lost sale, is subject to interpretation. A positive culture of trust is required to neutralize uncertain feelings.

Competition 76

Competition Coach Case Study Statistics 76

SoCal CTO

JUNE 9, 2010

Through advertising or direct sales, these sites harvest intent. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. First off the two prezis and then the case study material (i used ERPLY as inspiration). Tech support is sales.

Startup 248

Startup Venture Capital Conference Social Media 248