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Case Study

Development

Sales

SEM

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Startup

Startup Press Development Team Review SEM

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. However, you are only paid for ads that generate sales.

Customer

Customer Custom Advertising SEM

Doing the Right Things is More Important than Doing Things Right

Pour And Stir II – Managing Your Cost Per Customer

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