Startup Professionals Musings
AUGUST 9, 2023
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. In these cases, you need testimonials, usage details, and return-on-investment examples.
Startup Professionals Musings
NOVEMBER 15, 2020
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. In these cases, you need testimonials, usage details, and return-on-investment examples.
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Startup Professionals Musings
MAY 26, 2023
The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. Solution may require new category development time. Incent these early.
Both Sides of the Table
MARCH 21, 2013
So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. Often your sales engineers can do the customizations without bugging the core eng team. Integrate PS Work Into Sales & Marketing Processes. Referenceability is the lifeblood of sales.
Startup Professionals Musings
NOVEMBER 18, 2016
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. In these cases, you need testimonials, usage details, and return-on-investment examples.
Startup Professionals Musings
APRIL 28, 2021
Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Even non-profits need income to run a business.
Both Sides of the Table
JULY 14, 2010
Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.
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