Case Study Development Pricing Sales 
Startup Professionals Musings
AUGUST 9, 2023
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. In these cases, you need testimonials, usage details, and return-on-investment examples.
Startup Professionals Musings
NOVEMBER 15, 2020
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. In these cases, you need testimonials, usage details, and return-on-investment examples.
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Startup Professionals Musings
MAY 26, 2023
The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. Solution may require new category development time. Incent these early.
Both Sides of the Table
MARCH 21, 2013
So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Often your sales engineers can do the customizations without bugging the core eng team.
Startup Professionals Musings
APRIL 28, 2021
Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups.
Startup Professionals Musings
NOVEMBER 18, 2016
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. In these cases, you need testimonials, usage details, and return-on-investment examples.
Both Sides of the Table
JUNE 22, 2015
Why Exclusivity Matters to Your Customers or Business Development Partners. So often exclusivity on mega deals is of huge importance to your potential customers or business development partners. So now that you’ve accepted (I hope) that exclusivity can be a massive opportunity if crafted correctly, let me delve into the topic.
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