Startup Professionals Musings
MAY 26, 2023
The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Solution may require new category development time. Target audience may be limited or new due to price. Even more important than solution marketing is building your brand. Incent these early.
Startup Professionals Musings
AUGUST 9, 2023
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. The most elegant products have the highest price tags, thus limiting market size. Is your business properly customer-centric?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
NOVEMBER 15, 2020
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. The most elegant products have the highest price tags, thus limiting market size. Is your business properly customer-centric?
Startup Professionals Musings
APRIL 28, 2021
Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups.
Both Sides of the Table
MARCH 21, 2013
This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. You want to be sure that you get customer commitments before doing the work do agree a case study afterwards if the project is successful. Frankly, you’re going to need to drop price a bit anyways.
Startup Professionals Musings
NOVEMBER 18, 2016
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. The most elegant products have the highest price tags, thus limiting market size. Is your business properly customer-centric?
socalTECH
DECEMBER 1, 2009
Use discount code: DFR30 to receive $30 price. During this high-level event, Top Brand Marketers, Agency Executives, Publishers, and App Developers will come together to discuss and explore how brands can harness the power of the billion dollar app boom. Tell a friend, and purchase your ticket at www.digitalfamilyinc.com.
Expert insights. Personalized for you.
141 
Let's personalize your content