Case Study Email Metrics Social Media 
Startup Professionals Musings
MAY 12, 2021
Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Cold calls to strangers and email blasts are not so productive. Use social media for marketing, not just feedback. Build a marketing plan with deliverables and metrics.
Startup Professionals Musings
MARCH 19, 2022
Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Clients need to feel comfortable that you expect quality work from your team and technology, and have metrics, modern tools, and controls in place to make it happen.
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