Startup Professionals Musings

MAY 12, 2021

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Use social media for marketing, not just feedback. Build a marketing plan with deliverables and metrics. Talk to real live customers in addition to marketers.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

Services 121

Services Technical Review Social Media Case Study 121

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. First off the two prezis and then the case study material (i used ERPLY as inspiration).

Startup 248

Startup Venture Capital Conference Social Media 248