Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

MARCH 9, 2020

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Clients need to feel comfortable that you expect quality work from your team and technology, and have metrics, modern tools, and controls in place to make it happen.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

MAY 12, 2021

Cold calls to strangers and email blasts are not so productive. Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

NOVEMBER 11, 2019

Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. In addition, more people now own cell phones than toothbrushes.

Technology 97

Technology Social Media Startup Entertainment 97

Tech Zulu Event

NOVEMBER 28, 2011

Noah has what I believe he called “Thank You metrics”. He bases the success of his company on 2 things; one, how many “thank you” emails he gets per day for being an awesome company and two, how many people sign up for the AppSumo email list. His email list is everything. Some of you may be thinking, ‘Emails!

Metrics 87

Metrics Email Startup Technical Review 87

TechEmpower

OCTOBER 9, 2023

This category encompasses a vast array of content, from emails and text documents to social media posts. Precision and Recall Metrics: Define a process to assess the precision (the relevance of retrieved documents) and the recall (how many of the relevant documents were fetched). Strive for a balanced outcome.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

MAY 31, 2015

Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Quantification: big data, bigger results, and controls.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Document processes and metrics for economies of scale. Key metrics for scaling, such as customer loyalty, are very important after initial rollout.

Metrics 86

Metrics Startup Training Customer 86

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Startups provide introductions and Tony and fellow panelists provide feedback in real-time.

CTO Hire 175

CTO Hire Startup Metrics eHarmony 175

Startup Professionals Musings

DECEMBER 6, 2017

Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Quantification: big data, bigger results, and controls.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 6, 2014

Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Quantification: big data, bigger results, and controls.

Startup 99

Startup Social Media Entertainment Metrics 99

SoCal CTO

FEBRUARY 17, 2007

Sometimes, Ill use LinkedIn to contact my network, but mostly I still just go to their profile and email them. Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Startup Professionals Musings

JULY 29, 2016

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

OCTOBER 8, 2018

For example, I still find businesses asking you to print, sign, and return documents by mail in lieu of digital signatures or email. You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success. In my mind, these are killing their businesses.

Technical Review 84

Technical Review Customer Custom Startup 84

Tech Zulu Event

SEPTEMBER 13, 2011

He is a marketing professional with over 8 years of extensive online and social media marketing experience. We focus on developing strong distribution channels through social media, search, blog outreach and email programs to accelerate the discovery, sharing and engagement with Funny Or Die content.

Sites 61

Sites Marketing Social Media Tips 61

Startup Professionals Musings

FEBRUARY 24, 2017

Use visibility and social media to pull clients in. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation. The days of a hardworking introvert hiding in the back room are gone.

Social Media 56

Social Media Pricing Technical Review Demand 56

SoCal CTO

APRIL 8, 2010

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. If I Launched a Startup - The Startup Lawyer , March 17, 2010 Great advice on initial steps of setting up a Startup. There are MANY of them.

Startup 150

Startup Software Review Competition SoCal 150

Tech Zulu Event

MARCH 1, 2010

Where they go wrong is focusing on the goal behaviors such as “collect an email” or “add an item to the shopping cart” all the way to “spend $10.00 With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates.

Google 68

Google eBook JavaScript Mahalo 68

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.

Tips 79

Tips Metrics Technical Review Customer 79

SoCal Delicious

SEPTEMBER 22, 2008

Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. Aggregate metrics. Block email. Block email. Comments. Engagement.

Startup 29

Startup IP Email Report 29

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Encourage ongoing social media customer conversations. Content that doesn’t connect doesn’t fit.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

JULY 22, 2019

This is called inbound marketing, where customers are pulled to you, rather than feeling accosted at every turn by your brand messages via email, newspapers and television. If you have yet to get started, here are some key steps that I recommend to my advisory business clients: Actively engage customers via top social media sites.

Marketing 94

Marketing Social Media Technical Review Customer 94