TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles
Tech.Co
NOVEMBER 28, 2022
Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.
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