Both Sides of the Table

MARCH 21, 2013

Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. At a minimum co-ownership of the IP. If not specified in contract you might find yourself with future litigation over IP. Integrate PS Work Into Sales & Marketing Processes.

Software Review 321

Software Review Software Services Company 321

Both Sides of the Table

DECEMBER 17, 2013

The thing is … what I see many sales execs do is burn up countless hours on mid-level campaigns that get torpedoed when the go up the organization due to lack of budget, a desire to own that core IP or other more pressing organization priorities. If they’re not buying you need to be marketing to them not selling to them.

Sales 375

Sales Technical Review Organization Case Study 375

SoCal CTO

JANUARY 5, 2011

. - Union Square Ventures , June 10, 2010 No Plan Survives First Contact With Customers – Business Plans versus Business Models - Steve Blank , April 8, 2010 Pricing models, the freemium myth and why you may not be charging enough for your product - Seth Levine's VC Adventure , August 12, 2010 Case Study: Continuous deployment makes releases non-events (..)

Startup 378

Startup Venture Capital Blogging CTO Coach 378

SoCal Tech Calendar

MARCH 1, 2009

The workshop will include case studies on how these subjects are utilized to protect actual products or services. This is a great opportunity for SoCal inventors, entrepreneurs, engineers and business owners to learn how IP issues may impact their existing business or a dream business they intent to start. See [link] (more).

Case Study 100

Case Study Southern California SoCal IP 100