article thumbnail

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Look forward to the discussion.

article thumbnail

Corporate Social Responsibility

AeA Los Angeles Council

I was invited to speak to an elite Los Angeles group of high powered CMOs (Chief Marketing Officers) about innovation and corporate social responsibility. Our discussion included case study examples to answer the following questions: What are the different roles of innovation? Does being ethical pay?

article thumbnail

Sponsor post: Discount to tomorrow's DFR, and win a ticket to digiday:APPS

socalTECH

Toyota, Pizza Hut, NBA, Fandango, and More Share Their Success Stories with Mobile and Social Apps. Please join us at digiday:APPS on December 10th, in Los Angeles. Win a ticket to digiday:APPS. digiday:APPS * December 10th * The Renaissance Hollywood Hotel.

Fandango 124