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Appetize Names New VPs

socalTECH

Playa Vista-based Appetize , which develops cloud-based, point-of-sale (POS) software for enterprise customers such as stadiums and other venues, has named a trio of new executives, as it continues to grow its business. Appetize said that Ms. Avakian joined Appetize earlier this year, according to the company.

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Emotive Finds $50M In Series B

socalTECH

Motive provides conversational text messaging used by e-commerce brands to simulate human interaction with customers, with the aim of preventing cart abandonment, promote new sales and product releases, and more. Wald was previously at SalesLoft and Salesforce, and Pylnev was formerly at Honest Company and SpaceX.

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Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it for a company’s customers. If customers are doing the things i want them to be doing through my product. If customers are doing the things i want them to be doing through my product.

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Privlo Raises $2.1M For Private Mortgage Marketplace

socalTECH

Among executives at the firm are Kenn Stearns (eRealty), who joins as Chief Product Officer; Saro Vasudevan (Capital One), Chief Customer and Credit Officer; David Subar (BreakMedia, Interthinx), as Interim Chief Technology Officer; and Michael Barton (Startup Exchange, TicketMaster-CitySearch), who joins the firm as Chief Operating Officer.

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Canoo takes the covers off of its debut electric vehicle

TechCrunch LA

Remarkably, Canoo has completed the design and engineering of its first model in just 19 months and is preparing its vehicles for production through a contract manufacturer. The company intends to go to market with an entirely new business model by providing customers with its cars for a monthly subscription fee.

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Pragma is a back-end toolkit for gaming companies, so game developers can focus on games

TechCrunch LA

“In a world where gaming studios have long used third-party engines to power their front-end development, it makes no sense for the same studios to spend millions of dollars to build their own custom back-end,” said Kevin Zhang, partner at Upfront Ventures and board member at Pragma, in a statement.

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Nirvanix Grabs Google Exec

socalTECH

Nirvanix said it has appointed Paul Froutan as its Chief Technology Officer, reporting to President and CEO Scott Genereux. Froutan also previously served as Vice President of Product Development at Rackspace Hosting. Nirvanix is a provider of cloud storage services, in particular for SMB and enterprise customers.

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