socalTECH
AUGUST 16, 2013
Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. When I first came on board, we were not very sophisticated with our search engine marketing. We grew our SEM and improved our ROI. Scott Morrow: There were two things.
Both Sides of the Table
FEBRUARY 7, 2013
And we wanted a head of global marketing. I wanted them to have a market lead before others could try and build what Ethan was working on. Ethan recruited a great team of people to help build this proposition including Lisa Robinson running marketing and Rahul Thathoo as CTO who have been working tirelessly for the past year.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
MARCH 12, 2013
He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”
Both Sides of the Table
MARCH 11, 2011
He said it was better than the Yellow Pages because he would provide pricing transparency. So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? they can build teams that really focus on building & marketing great products. Shopping.com.
InfoChachkie
JANUARY 31, 2011
Messenger : Ian Siegel , Co-Founder |CEO ZipRecruiter , Former Executive Product and Technology roles at: MyLife, CitySearch, Stamps.com, Rent.com and Pictage. I think the biggest problem Monster, HotJobs, and CareerBuilder face right now is that they are charging premium prices for what is an increasingly commoditized product.
InfoChachkie
JANUARY 31, 2011
Messenger : Ian Siegel , Co-Founder |CEO ZipRecruiter , Former Executive Product and Technology roles at: MyLife, CitySearch, Stamps.com, Rent.com and Pictage. I think the biggest problem Monster, HotJobs, and CareerBuilder face right now is that they are charging premium prices for what is an increasingly commoditized product.
Both Sides of the Table
MAY 5, 2011
awards dinner on Thursday night I started reflected on what it would take to “change the trajectory&# for Seattle or for any regional market, really. Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio? Marketing Muscle. No Dave S. =
Expert insights. Personalized for you.
256 
Let's personalize your content