Eric Greenspan

MAY 9, 2013

So often I find myself coaching others on how they behave on social networks. About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. The post The Social Media Rules of Engagement appeared first on Eric Greenspan. Everyone wins in this scenario.

Social Media 117

Social Media Media IBM IBM 117

Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Be self-starting and tenacious on key challenges.

Mentor 145

Mentor IBM IBM Social Media 145

Startup Professionals Musings

APRIL 24, 2019

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. At the very least, big brands like IBM and McDonalds still take decades to achieve influence, whereas people have become influencers with only a few months of work.

Customer 93

Customer Custom IBM IBM 93

Startup Professionals Musings

AUGUST 20, 2018

Help your employees build their individual strengths with customized coaching and special assignments. In today’s rapidly changing market, it makes sense to let people find innovative ways to use their talent to help your business, rather than forcing them to do things the way they have always been done.

Mentor 52

Mentor IBM IBM Examples 52

InfoChachkie

OCTOBER 24, 2011

Marketing is free or cheap because of social media. Determining the perfect moment to enter the startup market, whether by creating a company or joining an ongoing venture, is akin to timing the financial markets. However, a recessionary market also generates a number of Big Dumb Company (BDC) refugees.

Company 257

Company Companies Startup Study 257