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The Social Media Rules of Engagement

Eric Greenspan

So often I find myself coaching others on how they behave on social networks. About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. The post The Social Media Rules of Engagement appeared first on Eric Greenspan. Social Marketing dos and donts rules Social media'

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7 Keys To Being An Exceptional Business Leader Today

Startup Professionals Musings

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. In the early days of the IBM PC, I had the opportunity to know and work with Bill Gates at Microsoft. Be self-starting and tenacious on key challenges.

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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. At the very least, big brands like IBM and McDonalds still take decades to achieve influence, whereas people have become influencers with only a few months of work.

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7 Employee Practices That Will Make You A ‘Superboss’

Startup Professionals Musings

Help your employees build their individual strengths with customized coaching and special assignments. The best business leaders are always on the lookout for new talent through networking, browsing social media, or acting as university liaisons. Be willing to create a position for exceptional new talent.

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10 Reasons To Start A Company In An Economic Downturn

InfoChachkie

Marketing is free or cheap because of social media. Watson, IBM Founder. John Wooden, US basketball coach. As Guy Kawasaki pointed out in our recent conversation , “…it is cheaper than ever to start a company. People are free or cheap because of the recession. Basically, everything is free. Phoenix Effect. “If

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