article thumbnail

The Social Media Rules of Engagement

Eric Greenspan

So often I find myself coaching others on how they behave on social networks. I began my career at IBM and over the past 20 years have built several companies from the “third bedroom” that all have one thing in common: “mind blowing customer service!” Social Marketing dos and donts rules Social media'

article thumbnail

7 Keys To Being An Exceptional Business Leader Today

Startup Professionals Musings

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. In the early days of the IBM PC, I had the opportunity to know and work with Bill Gates at Microsoft. Be self-starting and tenacious on key challenges.

Mentor 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. At the very least, big brands like IBM and McDonalds still take decades to achieve influence, whereas people have become influencers with only a few months of work.

article thumbnail

7 Employee Practices That Will Make You A ‘Superboss’

Startup Professionals Musings

Help your employees build their individual strengths with customized coaching and special assignments. The best business leaders are always on the lookout for new talent through networking, browsing social media, or acting as university liaisons. We all have strengths and weaknesses, and most of us as managers focus only on weaknesses.

Mentor 52
article thumbnail

10 Reasons To Start A Company In An Economic Downturn

InfoChachkie

Marketing is free or cheap because of social media. In 2001, at Expertcity (creator of GoToMyPC and GoToMeeting, acquired by Citrix), we received tremendous media coverage as a contrarian success story during the depths of the dotbomb crash. Watson, IBM Founder. John Wooden, US basketball coach. Phoenix Effect. “If

Company 257