Both Sides of the Table
JANUARY 2, 2014
We spend all our time as an industry talking about “growth hacking,” “design principles,” or “product/market fit” and not enough about the most important skills for success – people management. It’s why I called out the importance of “executive coaches” in this post.
Both Sides of the Table
JANUARY 22, 2014
VCs should be more of a coach than proscriptively telling you what to do. SEO marketing vs. social marketing. I think of VCs as coaches. But successful coaches find a way to get the most out of all the existing players on the field and avoid too much unnecessary trading. I call them “ VCs Seagulls.”
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Both Sides of the Table
JANUARY 6, 2014
By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. Unless you’re SnapChat, Instagram or similar this is probably 3-5 years into your existence.
Startup Professionals Musings
FEBRUARY 24, 2017
Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Be targeted in marketing and lead generation.
Both Sides of the Table
JUNE 8, 2014
TrueCar, an LA-based company, sells more cars now than any physical dealer in the country and recently went public and has a $1 billion market cap. I don’t need to tell you what else is LA … SnapChat, Whisper, Tinder. Mavens & Marketing. All great communication companies. Angels & Recycled Capital.
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