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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

Customer 122
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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168
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6 Elements of Customer Psychology Drive Buy Decisions

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

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Celebrating the Life and Work of Tony Hsieh

Tech.Co

has a history with Tony, as he became an investor in the company in 2013, and built a lasting friendship with us as the Tech.co Tony was also our neighbor for 8 years in downtown Las Vegas, where the company grew its homebase and hosted monthly events for locals and visitors from around the world, with Hsieh’s Downtown Project.

Commerce 207
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Happy Returns Expands In Person Returns At Paper Source

socalTECH

Santa Monica-based Happy Returns , which is helping e-commerce retailers provide a better level of customer satisfaction, is expanding its network of locations in an extension of a deal with the Paper Source. According to the two companies, they are expanding a partnership where Paper Source is hosting Return Bars in its stores.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In fact, Conscious Capitalism companies, for example, historically have outperformed the S&P 500 index by a factor of ten. Shared risks (open capital).