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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

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Arianna Huffington’s Thrive Global is buying a startup that uses neuroscience to boost app usage

TechCrunch LA

Originally called Dopamine Labs, the company was founded in 2015 to bring some of the same technologies that social media companies like Facebook used to boost engagement to a broader range of applications. Meet the tech company that wants to make you even more addicted to your phone.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. In fact, Conscious Capitalism companies, for example, historically have outperformed the S&P 500 index by a factor of ten. Set an example by being visibly connected to the people and information you need through social media.

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7 Agility Initiatives To Keep Your Business Expanding

Startup Professionals Musings

With social media and smart phone apps, real product information spreads at astounding speeds. Today’s customers are much more proactive in going online for the latest information, rather than simply reacting to the “push” messages that businesses traditionally use to drive commerce. The real problem is inflexible people.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

The company has since gone public, and is still a market leader. In most companies, maintaining momentum requires the right strategic partners and acquisitions, in lieu of short-term price adjustments and special sales. Your long-term success and satisfaction depends on it. Plan a long-term strategy, and avoid crisis moves.