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Social Search – What Entrepreneur Needs To Know

InfoChachkie

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. How would you advise marketing teams which split out brand and commerce?

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. Yes, Google won.

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Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

A lot of those brands, on the e-commerce side, are becoming more data driven. Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. Dan LeBlanc: Daasity is about two years old.,

Startup 113
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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. You have to be found and favored by search engines. Search engines like Google are still the primary method for finding information on the Internet.

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How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. Paid Product Metrics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5).

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How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. Paid Product Metrics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5).

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Interview with Scott Morrow, Curatemedia

socalTECH

Scott Morrow: Sports/outdoors is quite interesting, that's the fastest growing lifestyle category in e-commerce. It's an extremely valuable service, and we're paid through various commercial relationships--Google AdSense, major affiliate networks, or direct relationships with individual brands and retailers.

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