socalTECH
SEPTEMBER 11, 2018
San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017. Financial details of the acquisition were not announced.
Startup Professionals Musings
NOVEMBER 27, 2011
Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Social media marketing. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results.
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Startup Professionals Musings
OCTOBER 30, 2010
Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Viral marketing.
socalTECH
MAY 5, 2009
We had the chance to talk with co-founder John Tomich about the funding and the firm, which operates e-commerce sites for fashion brands and others. The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. John Tomich: We've been around for five years.
Both Sides of the Table
JULY 16, 2013
When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.
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