Remove products-page your-account
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? How to find your “voice&# ?

Blogging 286
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The Danger of Crocodile Sales

Both Sides of the Table

They don’t take the time to realize what your true motivations are because they’re too busy telling you what they THINK you want to hear. Trust me – your chances of selling are much lower if you’re talking rather than actively listening. Let’s assume you run a Customer Support software company.

Sales 314
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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. The 30-minute interview of Jonah Peretti is here but my summary in the notes below. Back then there were “email forwards.”

Buzzfeed 210