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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. A little history, we launched our product years ago, Search IQ.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. SEM is sometimes called “buying your way into search results.”

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7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

If your dream has long been to start and manage your own business, there is no time like the present to get started. Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget.

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It’s Morning in Venture Capital

Both Sides of the Table

I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us. The number of startups being created has increased by an order of magnitude. Thank you, Aaron Sorkin! Some will pay off, others will not.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

“In today’s market, so much focus is placed on transacting business online. And for many companies a good deal of their business is still closed over the phone–through their call centers. And then there’s the bigger issue, which is that companies like this want more calls. But consumers don’t always want to buy that way.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

As a self-made entrepreneur and former chairman of Diamond Resorts International, he asserts that the five biggest companies by market value today, Google, Facebook, Microsoft, Amazon, and Apple, aren’t really tech, but hospitality companies. Improve the whole customer experience, as well as the product.

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Interview: Kevin O’Connor of FindTheBest

InfoChachkie

Company : FindTheBest. We all make important, complicated decisions in our life and having accurate, objective data about our choices allow us to find and compare products that meet our needs. With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? free weekly Infochachkie articles! “We