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Fulcrum BioEnergy, Backed By USRG and Rustic Canyon, Files For IPO

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Renewables Group , and Rustic Canyon Partners. Renewables Group (as USRG Management Company) owns 72.7 percent of Fulcrum; Rustic Canyon Partners owns 23.4 percent of the company. Renewables Group (as USRG Management Company) owns 72.7 percent of Fulcrum; Rustic Canyon Partners owns 23.4

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Leads360 Gets $15M For Sales Lead Software

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Los Angeles-based Leads360 , the developer of leads management software headed by Nick Hedges, said this morning that it has raised $15M in new funding. The round was led by Volition Capital, and also included Rustic Canyon Partners. Leads360's software is used for managing and tracking sales leads.

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Rincon Backs Rentlyics In $4M Round

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Santa Barbara-based venture capital investor Rincon Ventures is one of the leads on an investment in rental management software developer Rentlytics , on a new $4M funding round for the company. The company also counts Cue Ball and Daher Capital as investors. READ MORE>>.

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Perfect Market Acquired By Taboola

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Taboola said the buy will help boost the company''s annualized run rate to $250M. Perfect Market was backed by Comcast Ventures, Idealab, Rustic Canyon Partners, Square 1 Bank, Tribune Company, and Trinity Ventures. perfect market taboola merger acquisition content advertising optimization software idealab'

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Leads360 Becomes Velocify

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Sales automation software developer Leads360 said Wednesday that it has renamed the firm to Velocify , saying the new name better reflects its focus on "high-velocity" sales environments. The firm said its product is being used by companies such as Allstate, Royal Bank of Scotland, USAA, Nationstar Mortgage and State Farm. READ MORE>>.

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FoodLink Online Names CEO

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Torrance-based Foodlink Online , a provider of supply chain software for the perishable food market, said this week that it has named Eric Peters as the firm's new CEO. Peters previously served at Acosta TrueDemand as President, and also served at TrueDemand Software, where he was a co-founder before its acquisition by Acosta.

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Leads360 Uses Algorithms To Automate Sales Prioritization

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Los Angeles based Leads360 , the developer of sales leads management software, thinks so, announcing today that it has launched a new product which uses a fancy algorithm to better assign and drive leads and sales followups. Leads360 is led by Nick Hedges; the firm is venture backed by Rustic Canyon Partners and Volition Capital.