Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JULY 10, 2015

When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. It helps to understand how online advertising really works.

Advertising 99

Advertising PPC CPC Sites 99

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Our ABCSearch business is quite large--we do over 10 billion searches across our network and syndicate--and we have deals with all the search engines, Ask.com, Yahoo, all of the domain parking companies, and many contextual ad companies.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Eric Greenspan

NOVEMBER 9, 2009

He’s a great guy and taught me a bunch of new things about affiliate marketing and his company. Santa Barbara born companies such as DoubleClick, ValueClick, Commission Junction and FastClick are all leaders in the space (the last three are all now owned by ValueClick who’s founder is a major investor in Make It Work).

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. For sites displaying the ads, this is called pay per click (PPC). For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

OCTOBER 29, 2009

My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. Traditional media companies published their stories on the web. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

Ideas 286

Ideas Advertising Google Technical Review 286