InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

InfoChachkie

MARCH 30, 2015

Instead of buying airplanes and playing around like some of our competitors, we''ve rolled almost everything back into the company.". However, Gates and company realized that there were far more productive uses of Microsoft’s cash than to expend it to ensure the temporal comfort of a handful of traveling Executives.

Startup 100

Startup Pricing Coach Incubator 100

Both Sides of the Table

OCTOBER 17, 2009

This posting was inspired by an email from Rajat Suri who wrote me an email in response to Chris Dixon’s blog post (link below) from August, which recently re-ran on Business Insider and has generated much Twitter chatter. Talk to companies that have taken this money and see if they’ve gotten support. What gives?

Seed Funding 283

Seed Funding Venture Capital Funding Software Review 283