beware-the-consultant 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
InfoChachkie
MAY 16, 2011
As an entrepreneur and startup investor, I have helped create companies which achieved two IPOs which collectively raised over $100 million, as well as two acquisitions which totaled $385 million. Fallacy: AdVentures tend to evolve once you begin speaking with pesky customers and demanding partners. “Learn from the mistakes of others.
InfoChachkie
JUNE 25, 2009
Yet, despite his exceptional courtroom theatrics, you would be foolhardy to hire good old Johnnie to review your software cross-licensing agreement. As outlined in Beware the Consultant , be wary when selecting a professional services firm. If you haven’t already subscribed yet, subscribe now for. Substance Over Form.
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