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eHow Targets Mom With Mothers Channel

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Santa Monica-based eHow , the online advice and information site owned by Demand Media, is targeting mothers with a new channel, the company said today. eHow said it has launched a new eHow Mom Channel , specifically designed to provide information to mothers. The channel actually launched in May.

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Demand Media Connects Users To Experts Via eHow Now

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Santa Monica-based Demand Media said this morning that it has launched a brand new effort on eHow , which will connect users with experts in one-on-one, online consultations. eHow said questions will be answered for an average of $19.99 ehow subscription consulting experts content' READ MORE>>.

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Leaf Group Raises $23.3M In Stock Offering

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Santa Monica-based Leaf Group , which runs such businesses as Saatchi Art, Society6, EHow, and Livestrong, has raised $23.3M via a registered public offering of its public stock.

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Leaf Group Seeks To Raise $22M For Acquisition, Other Efforts

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Santa Monica-based Leaf Group , the publicly traded consumer Internet company best known for running such sites as Saatchi Art, Society6, EHow, and Livestrong, said it is looking to offer and sell approximately $22M in shares of its common stock.

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Demand Media To Change Name To Leaf Group

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Santa Monica-based Demand Media said on Friday that it will be changing its name, and will become Leaf Group Ltd. The company--which runs eHow, LIVESTRONG.com, Society6, and Saatchi Art--said it will officially change its name on Wednesday, November 9th, and will also make a corresponding symbol change on the NYSE, from DMD to LFGR.

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Demand Media Sees Steep Drop In Content Revenues, Cuts Staff

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Santa Monica-based Demand Media is continuing to see a steep drop in revenues from its content and media efforts, reporting Thursday afternoon that it had $15.9M The company said the drop came due to traffic declines to eHow and lower ad monetization yields. The company reported a total, Q3 revenue of $28.5M.

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Demand Media Inks Major Deal With L'Oreal

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Santa Monica-based Demand Media is in a major partnership with L'Oreal USA , the two said this morning. According to the two companies, the two will develop custom content and media to help connect L'Oreal brands with women seeking personalized beauty solutions, via both typeF.com and eHow. READ MORE>>.

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