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Magnite Acquires SpotX For $1.17 Billion

socalTECH

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 Magnite says the combined companies would have a full year, 2020 non-GAAP net revenue of $350 million. billion in cash and stock.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

The company has already worked with names as diverse as the Golden State Warriors, the Dallas Cowboys, and pop sensation Billy Eilish on embedding its interactive tools into various live events and promotions. But what started in the gaming world quickly spun out as the company slashed prices to $500 per month for its services.

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Fans.lu Ties With Game Development Organization

socalTECH

Los Angeles-based Fans.lu , a developer of an e-commerce storefront to help game companies sell merchandise such as shirts, hats, posters, and more directly to their gamer fans, said over the weekend that it has partnered with the International Game Developers Association (IGDA). READ MORE>>.

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Gaikai Powers Game Site

socalTECH

Gaikai said that "The Escapist" will use its platform to stream demos of games like Electronic Arts Dead Space 2 and Mass Effect 2 to game players, with other major video game publishers making their titles available through the site. Gaikai said the deal is the first in the launch of an "Affiliate Network" for the company.

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FabFitFun raises $80 million for its growing lifestyle brand

TechCrunch LA

The Los Angeles-based company has steadily expanded its retail and lifestyle empire through subscription boxes, video… and even an augmented reality app. Last year the company crossed $200 million in revenue and managed to net over 1 million subscribers for the service. ”

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LA-based gaming studio Scopely raises $200 million at a $1.4 billion valuation

TechCrunch LA

The Los Angeles-based mobile game development studio Scopely has become America’s newest unicorn thanks to a $200 million financing which values the company at a whopping $1.4 ” The unicorn gaming company has amassed increasingly larger rounds over the past three years on a nearly annual basis. .”

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Consolidation is coming to gaming, and Jam City raises $145 million to capitalize on it

TechCrunch LA

A slew of banks are coming together to back a new roll-up strategy for the Los Angeles-based mobile gaming studio, Jam City and giving the company $145 million in new funding to carry that out. Jam City is coming off of a strong year of company growth. And the company isn’t the only mobile games studio making moves.

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