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ReachLocal Expands Reporting Tools

socalTECH

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts.

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ReachLocal Open Sources Mobile App Development Framework

socalTECH

Woodland Hills-based ReachLocal , which offers up local, online marketing services for small and medium sized businesses, said this morning that it has released a chunk of software to the open source community, to help others develop cross-platform, mobile apps. The move looks to be ReachLocal''s first large scale, open source effort.

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How ReachLocal Wants To Own The Consumer Transaction

socalTECH

ReachLocal (www.reachlocal.com) was born in the age of Internet search marketing, and helped define Internet marketing from local service providers--letting people know about your local business via the Internet. Some of those vendors were current or former ReachLocal customers, but some weren't. That's a constant.

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Serviz Acquired By Porch

socalTECH

Sherman Oaks-based Serviz , the on-demand home services company founded by serial entrepreneurs Zorik Gordon and Michael Kline, has been acquired by Porch , another online marketplace for home services. Porch, which is based in Seattle, said it will integrate the Serviz technology platform into its own site, Porch.com. READ MORE>>.

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Want to Start a Technology Company in LA?

Both Sides of the Table

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. But we have a great city for building technology companies.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

We talked about how the metaphor for finding information might be changing and why large companies such as HP and Microsoft are betting so big on this industry. And I made the prediction that within the next 2 years RIM (the parent company of Blackberry) will not be independent. Segment Three: “VC Deals Funded this Week”.

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Twiistup 6 Highlights

Both Sides of the Table

I believe that Twiistup is now a platform from which to grow and highlight what is uniquely LA. In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). Twiistup 6 featured 12 showoff companies as the opening act of a 2-day conference.

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