Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You’ll have no idea when you’re off course. How many adds came through organic SEO? SEO is seldom “free.”. lowering $1.50

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. Market Structure.

Startup 150

Startup Marketing Study SEO 150