Startup Professionals Musings

JUNE 4, 2021

Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Cost per click (CPC). For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue. Campaign setup and ad copy writing. Tracking and performance reporting.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Campaign setup and ad copy writing.

Paid Search 90

Paid Search PPC Organization SEO 90

Tech Zulu Event

SEPTEMBER 4, 2012

We also raised fund for CPC advertising, which doubled sign-ups. So many people criticised this move, calling it “tyranny and unjust” Are you top in Africa as a social network or do you have competition? Recently, we faced our greatest challenge, which was laying off over 80% of our workforce in order to maximise profit.

Social Network 100

Social Network Networking Advertising Startup 100