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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226
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Recognize your five critical business risks.

Berkonomics

Will the marketplace accept your product? Is there a market for your class of product at all? If you are big enough to have a dedicated product manager, that person is a good candidate for this ongoing task, as is a marketing manager, who should be attuned to the changes in the environment. Second is product risk.

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Need money? Read this!

Berkonomics

Certainly, bootstrapping is a preferred method of funding growth if it does not hold back the speed of growth or hobble the quality of product or service to the extent that better-funded competitors can overtake the business. Venture, private equity and more: Here we lump a large number of investor classes into one.

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The five kinds of risk in building your business

Berkonomics

Will the marketplace accept your product? Is there a market for your class of product at all? If you are big enough to have a dedicated product manager, that person is a good candidate for this ongoing task, as is a marketing manager, who should be attuned to the changes in the environment. First, there is market risk.

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Does your business need money? Read this!

Berkonomics

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. Venture, private equity and more: Here we lump a large number investor classes into one. It’s an option, even though an expensive one.

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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition.

News 198
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Interview: Paige Craig, CEO BetterWorks

InfoChachkie

Play it in the background while you otherwise remain productive (or listen to it while you update your FB page, your call). You decide how much you want to invest in your employees and then you give your employees the control to build a custom perk package for themselves. We brought in 10 – 20 people in each class.

Summary 246