Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

SoCal CTO

FEBRUARY 25, 2009

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. Now, given our current economic crisis and VC ‘challenges’, the barriers to funding have gone up significantly as well. How’s that for duality.

Startup 150

Startup SEM IP SEO 150

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping. So I asked Ethan to build his product first and then we would fund. I was standing with him when he won the TechCrunch 50 award.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Social Media 55

Social Media SEM Startup Advertising 55