Interview with Wes Brodsky, SaveFans
socalTECH
MAY 2, 2011
On the primary side, when you're talking about Ticketmaster or Tickets.com, or the box office, they usually price seats by bundling them into price groups. There is no real room for negotiation, or to let demand drive the pricing on the buyer side. That's a completely inefficient way to price tickets. That's where we come in.
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