class-readers 
Berkonomics
AUGUST 2, 2018
There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.
Berkonomics
APRIL 6, 2023
Email readers, continue here…] Generative thinkers are relentless in asking questions that get to the core of an idea, often making the originator think more deeply about the effects over a longer period of time. These are generative thinking questions. Generative. or “How about the public relations impact?”
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Berkonomics
AUGUST 3, 2023
Friends, family and fools: [Email readers, continue here…] This term, although pejorative, describes the typical mix of early investors in a small, young growing business. Venture, private equity and more: Here we lump a large number of investor classes into one.
Berkonomics
NOVEMBER 25, 2021
Is there a market for your class of product at all? Email readers, continue here…] Too often the person you call your chief financial officer is trained in accounting, which is primarily a process of looking backward over events in the past. Fourth is competitive risk. First, there is market risk.
Berkonomics
JULY 5, 2018
Most businesses fall into the class of those that can be sold someday to a willing buyer. Email readers, continue here…] All businesses and their management should be aware and perhaps planning for the end game, and that includes boards of directors as well. Is your business one that may be sold for profit someday?
Berkonomics
JANUARY 11, 2018
Email readers, continue here…] Generative thinkers are relentless in asking questions that get to the core of an idea, often making the originator think more deeply about the effects over a longer period of time. Which leads us to the second class of creative board thinking…. These are generative thinking questions.
Berkonomics
FEBRUARY 11, 2016
Using big data that has been mined for specific information, we can now market to individuals within classes, some of whom will not fit the stereotype and would have been missed with more generalized efforts. Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter.
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