Berkonomics

APRIL 16, 2020

Email readers, continue here… ] DURING THIS CRISIS: Having no plan is like having a bad plan. Are you salespeople making few if any sales because your prospective customers are distracted by their own problems? What are you doing today to modify behavior during this crisis?

Layoffs 218

Layoffs Sales News Marketing 218

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Read our guide to the best VoIP desk phones to check out its competition. Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. From its 4.3-inch

Tool 131

Tool Startup Software Review Technical Review 131

Berkonomics

NOVEMBER 24, 2022

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Opportunity can come when least expected.

Resource 156

Resource Competition Examples Customer 156

Both Sides of the Table

MAY 14, 2018

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. Competition isn’t won or lost by your marketing decks?

Funding 239

Funding Venture Capital IP Email 239

Berkonomics

FEBRUARY 23, 2023

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. Young companies have been known to outgrow the abilities of management to focus and direct them, failing to make the transition to organized, stable growth.

Pricing 156

Pricing Invest Equity Entrepreneur 156

Berkonomics

OCTOBER 24, 2019

Most of us are driven by the competitive spirit, the desire or need to win. It provides a short competitive experience with a measurable outcome in which the players know who won and by how much. Create small but meaningful competitions between groups or individuals for which recognition or small rewards are published in advance.

Metrics 120

Metrics Competition Coach Email 120

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Berkonomics

DECEMBER 29, 2016

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

.Net 226

.Net Sales Customer Custom 226

Berkonomics

OCTOBER 21, 2021

Salaries or hourly wages must be within reasonable limits set by the industry and matched by the competition, both regionally and for the same job classification. And there are some industries where tools such as stock options are considered mandatory for a company to be competitive. Some obvious qualifiers. First, be rule specific.

Design 156

Design Examples Competition Pricing 156

Both Sides of the Table

MARCH 31, 2012

I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions.

Startup 319

Startup Sales Course Competition 319

Berkonomics

AUGUST 3, 2023

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). For those of you who fit that description, nice work. There is a lot to say about retaining control.

Venture Capital 295

Venture Capital Startup Class Invest 295

Berkonomics

DECEMBER 3, 2020

Imagine the room in which several graduate business school student groups have gathered, tasked with coming up with an idea for a business plan competition. Where’s your bottleneck in production or sales or development?” “If you could invent a solution, what would it be?”. A thought exercise. Then I’d advise them to visit the CEO.

Startup 156

Startup Ideas Customer Custom 156

Berkonomics

MAY 23, 2013

If it takes eighteen months to get a new product out the door and into the market, and if a product’s gross margin is ten dollars but the corporate overhead is a million a month, it will take the sale of 67,000 more units to break even than if it were to take only six months to market. So the truth of the statement is self-evident.

Competition 166

Competition Sales Email Marketing 166

Both Sides of the Table

SEPTEMBER 20, 2014

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. Recruiting. In fact, it’s worse than that. You must win.

Press 341

Press Startup Email Sales 341

Berkonomics

JULY 18, 2019

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes. Patents, branding, marketing and more.

Patents 120

Patents Resource Training Advertising 120

Tech Zulu Event

MARCH 19, 2015

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace. Cloud Services. Images via Shutterstock.

Competition 40

Competition Technology Social Media Tips 40

Berkonomics

FEBRUARY 25, 2016

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? Every sales person with a bit of street history will resonate with this question. Email readers, continue here…] Using your attorney or accountant to find who is close to the decision maker sometimes works.

Ideas 120

Ideas Sales Competition Venture Capital 120

Startup Professionals Musings

AUGUST 15, 2022

There is still infinite room for new startup sales modes and models. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Make strategic versus opportunistic decisions.

Startup 126

Startup Social Media Entertainment Metrics 126

Berkonomics

JUNE 27, 2019

If the presenting CEO is honest in the analysis of actual time spent each week, it is often revealing to all to see how many hours are spent turning inward toward meetings, operational management, or responding to emails or texts sent by others. Then, what is a benchmark for customer outreach? But, do your customer know that they want?

Customer 120

Customer Custom Course Email 120

Berkonomics

NOVEMBER 15, 2012

Most of us are driven by the competitive spirit, the desire or need to win. It provides a short competitive experience with a measurable outcome in which the players know who won and by how much. Create small but meaningful competitions between groups or individuals for which recognition or small rewards are published in advance.

Metrics 176

Metrics Competition Coach Email 176

socalTECH

NOVEMBER 15, 2010

Jason Calacanis , the CEO of Mahalo.com, has ramped up his competition with former business partner Michael Arrington , saying this morning he is launching a competing startup launch conference called the LAUNCH Conference.

Conference 150

Conference Mahalo Email Sales 150

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Berkonomics

SEPTEMBER 19, 2019

Email readers, continue here…] Whatever the problem, the person or board to whom you report does not want to hear about it after it has become a threat to the enterprise. Keep the information to yourself? We discussed these with management thoroughly for a total of four hours. Bad things happen to good people.

News 120

News Statistics Resource Sales 120

Berkonomics

MAY 16, 2019

Certainly Walmart, Target and others have gotten the attention of their potential customers using price as the primary leader to drive sales. Ford recently returned from the land of the nearly-dead to become not only profitable but a desirable alternative to the dominant Japanese cars by emphasizing quality at competitive prices.

Company 120

Company Companies Pricing Competition 120

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition. So, there you have it.

IP 136

IP Product Equity Tool 136

Berkonomics

APRIL 25, 2011

Without constantly improving or increasing products to offer, a company today is quickly overtaken by its competition. Email readers continue here.] Without the “M”, effective marketing and or merchandising, sales people and distribution channels quickly dry of leads and must fight for attention beside better branded competitors.

Resource 136

Resource Competition Sales Marketing 136

Both Sides of the Table

AUGUST 24, 2011

I received a couple of emails from my friends and colleagues vigorously defending GroupMe. Then an email came in from somebody I know that made it clear to me what was wrong and what my internal compass had been trying to tell me. . I said it was a great product that was well marketed.&#. It lingered. Congrats, GroupMe team.

Email 270

Email Writing Blogging Competition 270

Berkonomics

JANUARY 26, 2017

Satisfy the seller’s need to claim a higher sales price victory by moving a substantial part of the price into a future earn–out, or using the target company’s own cash to pay part of the price, or asking the seller to finance a significant piece of the sale. Offering too little in an acquisition to satisfy the seller? What power!

Pricing 120

Pricing Sales Tool Equity 120

Berkonomics

APRIL 4, 2019

Email readers, continue here…] Prepare for your annual meetings well. Summarizing income statements with a line for revenues, cost of revenue, general and administrative expenses, sales and other direct costs – all leading to net income, would satisfy the legal requirement for statement of income and expense.

Class 120

Class Course Report Competition 120

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition. So, there you have it.

IP 120

IP Product Equity Tool 120

Berkonomics

OCTOBER 13, 2016

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands.

Resource 120

Resource Competition Examples Customer 120

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Startup Professionals Musings

APRIL 16, 2023

Email marketing. In all cases, it is crucial to set specific goals for each lead-generation campaign, keep track of the overall costs and measure the return on your marketing investment in terms of cost-per-action and cost-per-sale. Don’t hesitate to use small test projects to compare the results of multiple approaches.

Marketing 114

Marketing Invest Social Media SEM 114

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable.

Tips 365

Tips Email Venture Capital CTO Coach 365

Berkonomics

AUGUST 23, 2012

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

Patents 159

Patents Training Resource Advertising 159

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Both have the same end goal of getting people to your website. Campaign setup and ad copy writing.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Berkonomics

APRIL 18, 2019

For example: Hire a great sales person then fail to support him or her with a good marketing effort or a properly priced quality product, and that person will be set up to fail, and for reasons you might have fixed. Email readers, continue here…] Then there is the third “P” – performance. The fourth “P” is for process.

Help 120

Help Resource Product Email 120