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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226
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So, what’s a company board good for, anyway?

Berkonomics

Email readers, continue here…] Generative thinkers are relentless in asking questions that get to the core of an idea, often making the originator think more deeply about the effects over a longer period of time. Importantly, these also help a board to cover the legal “duty of care” for the health of the company. Generative.

Company 156
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Need money? Read this!

Berkonomics

Friends, family and fools: [Email readers, continue here…] This term, although pejorative, describes the typical mix of early investors in a small, young growing business. Venture, private equity and more: Here we lump a large number of investor classes into one.

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What’s a company board good for, anyway?

Berkonomics

Email readers, continue here…] Generative thinkers are relentless in asking questions that get to the core of an idea, often making the originator think more deeply about the effects over a longer period of time. Which leads us to the second class of creative board thinking…. These are generative thinking questions.

Company 243
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Does your business need money? Read this!

Berkonomics

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. Venture, private equity and more: Here we lump a large number investor classes into one. It’s an option, even though an expensive one.