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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Startup equity investments imply a long-term business relationship, lasting an average of five years.

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Startup equity investments imply a long-term business relationship, lasting an average of five years.

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7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. Include your sustainable competitive advantage. Professional investors look for the right people more than the right product.

Summary 101
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10 Answers That Make Your Startup Plan Investable

Startup Professionals Musings

As a startup advisor and investor, I recommend a pitch deck with about 10 slides backed up with a written business plan of approximately 20 pages, both containing quantified answers to the following key questions. This is also the place to first mention patents and any other differentiators that put you ahead of competition.

Invest 108
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Adding Slides Does Not Enhance Your Investor Pitch

Startup Professionals Musings

As a member of the local Angel group selection committee, I’ve seen a lot of startup presentations to investors, and I’ve never seen one that was too short - maybe short on content, but not short on pages! Solution product & technology. Make sure to communicate the relevance of your product / services to market needs.

Slides 99
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7 Attributes of An Entrepreneur's Startup Dream Team

Startup Professionals Musings

Even if your product is a technological marvel, I look for balanced strength on the team in finance, marketing and operations. Investors all know that the startup road is long and hard, so they look for people who have put and will continue to put “skin in the game” -- time, sweat equity, and money. Focus on prior results, not titles.

Startup 60