Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

APRIL 4, 2015

If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

MARCH 25, 2016

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. The metrics were good but we wondered how much better they would be when we expanded our product. And influencers may help once or twice but ultimately nothing is free. Competition. You need a wedge.

Startup 150

Startup Marketing Study SEO 150