Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Get exposure for your expertise. Generate leads for your product.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Get exposure for your expertise. Generate leads for your product.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Get exposure for your expertise. Generate leads for your product.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. And the more public you can make your goals for these key metrics the better.

Metrics 346

Metrics Startup SEO Customer 346