Competition Marketing Metrics Satisfaction 
Startup Professionals Musings
OCTOBER 31, 2022
After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. Trying to do everything is a sure way to maximize stress, lower job satisfaction, and minimize productivity.
Berkonomics
JUNE 16, 2022
We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. But there is one overwhelming method of appraising the effectiveness of a business leader. What is your leadership end game goal?
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Startup Professionals Musings
MARCH 10, 2023
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Marketing, sales, support, and service operations. No mention usually means no plan and not competitive.
Startup Professionals Musings
JUNE 23, 2021
As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.
Startup Professionals Musings
AUGUST 27, 2023
To achieve success in your business despite today’s volatile global markets , you and your team must have a mindset that goes beyond the traditional strategies of repeatable processes and lower costs. Measure progress through metrics on sales, revenue, and penetration. Seek customer feedback on ways to improve value and satisfaction.
Startup Professionals Musings
JUNE 7, 2020
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Marketing, sales, support, and service operations. No mention usually means no plan and not competitive.
Startup Professionals Musings
DECEMBER 22, 2021
Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics.
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