Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. And when you have a market where the competitor response can be that they throw money and resources at a problem but truly competing would be undermining their core business model and assets … BOOOOOM. Competition.

Startup 150

Startup Marketing Study SEO 150