Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

APRIL 4, 2011

What I know for sure is that if you don’t have a stability goal stated for the company and if you don’t regularly measure how you’re doing against this goal you won’t have your resources focused on the right priorities in the company. How many through SEM? How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup SEO Custom 346

Both Sides of the Table

MARCH 25, 2016

And when you have a market where the competitor response can be that they throw money and resources at a problem but truly competing would be undermining their core business model and assets … BOOOOOM. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. Choose that market.

Startup 150

Startup Marketing Study SEO 150