Both Sides of the Table

MARCH 11, 2011

He invented the category of sponsored search. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search.

Competition 350

Competition Idealab Product CitySearch 350

Tech.Co

MARCH 5, 2015

Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market.

Idealab 70

Idealab Paid Search CitySearch Resource 70

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. like Google.

Startup 96

Startup Social Media Content Paid Search 96

InfoChachkie

JULY 14, 2011

Who do you view as your biggest competition? Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. Why aren’t there a half-dozen well-funded startups running up your tailpipe?

Marketing 209

Marketing Advertising Paid Search Startup 209