Remove Competition Remove Patents Remove Presentation Remove Pricing
article thumbnail

6 Keys To Convince Investors Of Your Competitive Edge

Startup Professionals Musings

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. A competitive advantage to a non-problem or tiny niche is not interesting to investors.

article thumbnail

7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

An international brand will command higher prices and additional customer demand. At present, no world patents or international patent process really exists, so you need to apply in every relevant country. However, to gain a true competitive edge, you still need to implement effective solutions first at the local level.

Patents 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. He said it was better than the Yellow Pages because he would provide pricing transparency. Funny story, after Bill presented at TED (back when Amazon was still a small company) Jeff Bezos was in the audience.

article thumbnail

6 Success Stages Every Entrepreneur Idea Has To Pass

Startup Professionals Musings

Find out if something very similar is already selling, and who your competition would be if you proceed. Ask some potential customers to see if there is real interest, and start thinking about price versus cost. File at least a provisional patent and one or more trademarks. Look hard at the technology for feasibility and risk.

Ideas 136
article thumbnail

7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

An international brand will command higher prices and additional customer demand. At present, no world patents or international patent process really exists, so you need to apply in every relevant country. However, to gain a true competitive edge, you still need to implement effective solutions first at the local level.

article thumbnail

7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

" Investors want to buy into an entrepreneur with a startup that can provide evidence of an ability to double customer productivity, at half the cost, with patented technology. Include your sustainable competitive advantage. Quantify all the key elements of the equation, including price, margin and volume.

Summary 101
article thumbnail

4 Strategies To Ramp Up The Total Customer Experience

Startup Professionals Musings

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. Many, like me, would prefer that someone else do the shopping for them, and present them with the best choices currently available.