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Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.
It requires you to expend your two most valuable resources, your time and your money. Patents held by startups generally have a limited ability to reduce competition. The average time required to obtain a patent is 36-to-40 months, during which there is no guarantee your adVenture will ultimately receive patent protection.
In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.
As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.
As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.
One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. No one said it would be easy!
One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” That implies competitive now, and the potential to stay in the lead.
By carefully recognizing and focusing upon the very core of the business, these CEOs are allocating their scarce cash resources to hire the best talent they can find to support that core business, and then reaching out to partners, independent contractors, and other small businesses to provide all other functions.
One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. No one said it would be easy!
As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.
They simply don’t have the resources to keep ahead of large competitors who see initial traction and go after it. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. Here are some of the key ones: Patent protection in place as a barrier to entry.
Startups simply don’t have the resources to keep ahead of large competitors who see initial traction and go after it. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. Here are some of the key ones: Patent protection in place as a barrier to entry.
Fourth: Financial risk. Any new enterprise is at risk if there are not enough resources to get the company to breakeven, which is a proxy for stability. And fifth: Competitive risk.
By carefully recognizing and focusing upon the very core of the business, these CEO’s are allocating their scarce cash resources to hire the best talent they can find to support that core business, and then reaching out to partners, independent contractors, and other small businesses to provide all other functions.
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.
Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. Get help with grant funding and incubator resources. They can also connect you to area businesses.
For a software startup, a patent can be the intellectual property providing the key competitive advantage, or it can be an expensive non-defensible bureaucratic nightmare -- or both. Some argue to simply eliminate software patents, while others put their hopes in U.S. There is no such thing as a world-wide patent.
No new venture can muster the resources and expertise to attack all these opportunities concurrently, so I recommend a clear and quantified focus on one to maintain credibility. Unfortunately, startups with an innovative product but no protection are quickly overrun by larger competitors with more resources.
Any new enterprise is at risk if there are not enough resources to get the company to breakeven, which is a proxy for stability. And fifth: Competitive risk. . This is sometimes labeled “execution risk” addressing whether management can create and run the company producing the product acceptable to the marketplace.
Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. People are your best innovation resource. Sustainable innovation is really the only sustainable competitive advantage. Accountability.
The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. You have no shelf life, so you can’t make money while you sleep. Are you ready to make it happen?
In fact, I think the evidence is clear that many entrepreneurs started their journey while still in college, and capitalized on all the resources there, before moving on: Extend your technology focus with business basics. Every school recognizes the power of “hands-on” work to help you develop your own ideas into a business.
One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” Our patent will protect us.” We all recognize that there are no guarantees.
Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. People are your best innovation resource. Sustainable innovation is really the only sustainable competitive advantage. Accountability.
You’ll learn about competitive products that exist or are being built. Some resources on this: Intellectual Property is More Than Patents Does My Startup Have Intellectual Property? He tells us you'll get the following benefits from talking to lots of people: There are lots of benefits to talking to people. False Confidence.
I call this linear thinking , and it’s a sure way to be ultimately overrun by your competition. For example, Elon Musk, who owns many battery patents , normally kept for a competitive edge, decided to open them all to any competitors in an effort to expand the market for his electric vehicles.
Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. Get help with grant funding and incubator resources. They can also connect you to area businesses.
One of the toughest and yet most important questions you will be asked by savvy potential investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. Proven team with inside relationships.
Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Don’t try to explain your technical implementation, your patent algorithm, or your unfair competitive advantage here. Do include some quantification.
You’ll learn about competitive products that exist or are being built. Some resources on this: Intellectual Property is More Than Patents Does My Startup Have Intellectual Property? He tells us you'll get the following benefits from talking to lots of people: There are lots of benefits to talking to people. False Confidence.
First-to-market’ is not a sustainable competitive advantage for startups, since sleeping giants do wake up when they see traction, and they can smash newcomers quickly. Patents and trademarks are very valuable in attracting investors for scaling, as well as future premium buyouts. Willing to start today and find resources later.
We did get a patent on our first, snap-on camera mount, but maybe if we had put a little more resources and time into solidifying those patents, so they were not easily worked around would have been good. It''s prevented outside competition from coming in, and prevented anyone from taking up any decent market share from us.
Any new enterprise is at risk if there are not enough resources to get the company to breakeven, which is a proxy for stability. And fifth: Competitive risk. . This is sometimes labeled “execution risk” addressing whether management can create and run the company producing the product acceptable to the marketplace.
There are lots of resources available for that question, including the Internet and mentors like me. As an example of a good resource, I enjoyed the classic book, “ Idea To Invention ,” by Patricia Nolan-Brown, that does a great job on the key steps. File at least a provisional patent and one or more trademarks.
The first purpose of a strategy is to organize and reallocate your resources to increase return on the amount of money invested in your startup to-date. All strategic and business thinking must lead to immediate action to increase sales and profitability potential, relative to your competition. Form a basis for making better decisions.
So before you decide to move your manufacturing, software development, or call center out of town, make sure you understand the following considerations: Don’t give someone else control of your competitive advantage. Saving cost won’t help you if you can’t make the daily innovations required to stay competitive.
These days, you can find existing patents and trademarks through Google and the US Patent Office online site without spending thousands of dollars with your favorite patent attorney. Of course, existing patents don’t stop you from innovating, but charging ahead into a wall is no fun.
The bad news is that many are already doing it, with competition growing, so the longer you wait, the less chance you have of getting there first. In a new startup, there is tremendous competitive value in registering intellectual property early, but you don’t need to contract these tasks to expensive experts any longer.
So before you decide to move your manufacturing, software development, or call center out of town, make sure you understand the following considerations: Don’t give someone else control of your competitive advantage. Saving cost won’t help you if you can’t make the daily innovations required to stay competitive.
Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. Finally, implementation requires a commitment of real money and other resources that can’t be written off so easily as an idea ahead of it’s time. Yes, there are a lot of bridges to cross.
The first purpose of a strategy is to organize and reallocate your resources to increase return on the amount of money invested in your startup to-date. All strategic and business thinking must lead to immediate action to increase sales and profitability potential, relative to your competition. Intellectual property (IP).
Each of these activities should have associated costs and resource requirements. Opportunity segmentation and competitive environment. List key competitors and alternatives, highlighting your sustainable competitive advantages, such as patents and trademarks. Development schedule and checkpoints.
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