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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.

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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. It seems like you'd be somewhat competitive to what they do. In 2001, I started ABCSearch, which as been in the PPC space for a number of years. Do you have any issue pulling information from the search engines?

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

These hits translate into conversions or sales for the advertiser and a commission is paid to the affiliate with CJ taking a piece of the pie. Be careful out there as many have perfected this process and they are your competition. Tags: eric david greenspan affiliate marketing commission junction doubleclick ppc valueclick.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Cost per action (CPA).

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