Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Campaign setup and ad copy writing. Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). All these models start with the advertiser choosing the right search keywords to match user searches. Campaign setup and ad copy writing. That business model doesn’t compute in the startup stage, but that’s another story. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

OCTOBER 29, 2009

Facebook popularized the short-form “status update&# and this initially is called the “feed&# but over time starts to become known as the “ stream.&# Twitter then popularizes the idea of having only a stream (e.g. So we ended up with “real-time streams&# in Twitter, Facebook, MySpace, Blip.FM, etc.

Ideas 286

Ideas Advertising Google Technical Review 286