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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Marketing 379
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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If your business card and website come across as just another advisor, consultant, or accountant, then don’t be surprised if price is the only focus. Set pricing to assure both revenue and profit.